Ikea, your recent move from Futura to Verdana has caused quite a ruckus amongst certain folks that I can only refer to as The Font Police. You should take a lesson from one of the greatest live rock’n’roll bands ever… The Who. They know how to rock some Futura, as evident on their 1978 album Who Are You (the last record with drummer Keith Moon).

You think that album cover would work in Verdana? (Ignoring for a moment that Verdana was designed by Matthew Carter for Microsoft and released in 1996, with hand-hinting done by Thomas Rickner).

We both know Roger Daltry wouldn’t stand for it.

Front cover photo: Terry O’Neil. Back cover photo: Martyn Goddard. Design: Bill Smith.

I wanted to follow up Eric’s inaugural post with another shoegeezer classic and offer a piece of advice.

The next time you put on Slowdive’s Just for a Day (in an obvious attempt to set the mood for a make-out session), whisper this little tidbit in your partner’s ear: “This album’s font is a variant of Caslon Bold, based on William Caslon I’s first English Old Style typefaces of 1725.”

You’ll thank us later.